One Page Website UK: Is It Right for Your Business?

A one page website — where all your content sits on a single scrollable page rather than across multiple pages — has become increasingly popular for small businesses. But is it the right choice for your business?

What is a one page website?

A one page website puts everything on a single HTML page — your services, about section, testimonials, and contact form are all reached by scrolling rather than clicking between pages. Navigation links scroll the visitor to different sections rather than loading new pages.

When does a one page website work well?

One page websites are genuinely effective in certain situations:

• Simple service businesses — a sole trader or small team with one clear service offering
• Event or campaign sites — a specific event, product launch, or promotion
• Portfolio sites — creatives showcasing their work
• Landing pages — for a specific offer or ad campaign

When a one page website doesn't work

For most small businesses, a multi-page site will perform better — particularly for SEO. Search engines rank individual pages for specific keywords. A one page site can only really rank for one primary keyword, whereas a 5-page site can target five different search terms, giving you significantly more opportunities to appear in search results.

If you want to rank for "plumber in Manchester", "emergency plumber Manchester", "boiler service Manchester", and "bathroom installation Manchester" — you need separate pages for each. A one page website can't do this effectively.

How much does a one page website cost?

A freelance designer will typically charge £300–£1,000 for a one page website. At nohosting.co.uk, our website design service covers up to 5 pages for a one-off £299 — so you get more pages for less money. See our full UK website cost guide for a complete breakdown.