A builder, accountant, recruiter and dentist do not win work in the same way. These pages show how a website can be structured around the searches, trust signals and enquiries that matter in each sector.
Choose a sector
Website strategy for projects, extensions, refurbishments and commercial building work.
Website strategy for accounts, bookkeeping, payroll, VAT and tax support.
Website strategy for valuations, sales instructions and landlord enquiries.
Website strategy for employer briefs, retained search and specialist recruitment enquiries.
Website strategy for legal enquiries for the practice areas the firm actually handles.
Website strategy for first-time buyer, remortgage and specialist mortgage enquiries.
Website strategy for blocked drains, CCTV surveys, jetting, repairs and urgent local callouts.
Website strategy for domestic scaffolding, commercial projects, temporary roofs and quote enquiries.
Website strategy for foundations, excavation, drainage, concreting, site preparation and project enquiries.
Website strategy for garden fencing, gates, repairs, commercial boundaries and local quote enquiries.
Website strategy for resin, block paving, tarmac, gravel, patios and higher-value local quote enquiries.
Website strategy for garage door repairs, replacements, electric doors, sectional and roller doors, and local installation enquiries.
Website strategy for rats, mice, wasps, insect treatments, commercial pest management and urgent local enquiries.
Website strategy for tree removal, pruning, crown reduction, stump grinding, emergency work and local quote enquiries.
Website strategy for structural demolition, soft strip, site clearance, concrete breaking and qualified project enquiries.
Website strategy for boiler repairs, servicing, installations, heating upgrades and local homeowner enquiries.
Website strategy for skimming, plaster repairs, ceilings, rendering and local quote enquiries.
Website strategy for interior painting, exterior decorating, wallpapering, preparation work and local quote enquiries.
Website strategy for extensions, garden walls, repairs, repointing, brick and blockwork, and local quote enquiries.
Website strategy for bathroom tiling, kitchen tiling, floors, walls, large-format tiles and local quote enquiries.
Why sector context matters
A useful website has to understand what the customer is deciding. In professional services that may be trust and expertise; in trades it may be availability, location and examples; in recruitment it may be sector knowledge and employer credibility.
The design can stay simple while the structure, evidence and calls to action become much more specific.
Questions
Different industries have different buyer questions, trust signals and search terms. A sector page can match those needs more closely than generic web design copy.
The standard focused build is £299 one-off. Complex functions or integrations are scoped separately.
Technical SEO foundations are included; ongoing SEO campaigns are separate.
Start with the commercial job the website needs to do, then build the pages around it.
Start your website →